The Story Behind the Boutique
Bridal Babes is an online bridal-wear boutique offering an array of affordable and fashion-forward bridesmaid dresses and contemporary bridal attire with sizing up to 3XL and in over 30 colors.
Created as a solution to a common problem in 2016 when I was researching bridesmaid dresses for my wedding, Bridal Babes is the answer to what traditional wedding clothing sites and boutiques lack. After struggling to find the perfect bridesmaid gowns for my diverse and shapely bridal party, I realized I had to look elsewhere to achieve the vision I had for my big day. I found my dream bridesmaid dresses where most brides don’t look—a regular clothing website.
I remember thinking, “I wanted my girls to feel as beautiful, sexy, and stylish in their dresses as I did in my wedding dress”. It was nearly impossible to achieve that looking at wedding sites. They mostly offered empire waist styles for more voluptuous women but that’s not our style. My friends love to show off their curves so that’s what I wanted to find.
Realizing the gaping hole in a $72 billion industry that is largely dominated by white business owners, designers, and influencers, I got to work creating Bridal Babes. I serve as CEO, designer, lead stylist, and the list goes on!
I never could have imagined how quickly Bridal Babes has taken off. That just shows me that we have fulfilled a need for a lot of people. People of all shapes, sizes, and economic statuses want their wedding day to be the day they always dreamed of. That means every detail being as they imagined.
With planning a wedding already being an all-encompassing task, scouring the internet for bridesmaid dresses that match a bride’s perfect picture is just not ideal. Bridal Babes is a one-stop shop offering a variety of sizes, colors, and styles created with a trendy, high fashion eye.
New gowns and accessories are released seasonally, with the occasional capsule release in between, giving planning brides something to look forward to. With safety during the global pandemic in mind, we offer virtual consultations for brides and bridal parties that need some assistance.
No bride truly fears their bridesmaids will outshine them. Your bridal party enhances and uplifts you and your special day. Your crew should feel as special as you do.
With Bridal Babes, now brides can make sure that they do.